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Happy Blue Monday

By bird_lovegod | 21 January 19 05:53pm | News and Views

You do know it’s a load of PR, right?

Today is supposedly the ‘Most depressing day of the year’. Blue Monday. But here’s some good news. ‘Blue Monday is a hoax, a fake, or more accurately, a construct of a PR agency, a marketing strategy. It’s a load of old crap and we should give it zero credence.

‘Blue Monday’ was conjoured up by PR firm Porter Novelli.

They created this ‘Fake Thing’ on behalf of Sky Travel, then part of the BSB (British Sky Broadcasting) group.

So there you go. No need to feel blue. It’s just another ‘public manipulation for money’, delivered by a PR agency. They probably count it as a success.

Read more about it on Wikipedia here.

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