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UK start-ups could win £5000 worth of customer research in new competition

By MacComms | 6 April 20 01:55pm | Business News

To celebrate their new Research Helper service designed to deliver insight in just a three-day turnaround, UX and behavioural research consultancy, SimpleUsability, is offering one UK start-up business the chance to win a research package worth over £5000.

A panel of judges will decide on one start-up they agree that will benefit from the research the most, according to their business mission. Judges include journalist for the Independent, Andy Martin, Tech Nation entrepreneur engagement manager, Jem Henderson, SimpleUsability founder, Guy Redwood and Simon Penson, partner at start-up investment firm, Haatch Ventures.

Guy Redwood, founder of SimpleUsability comments:

“Having in-depth understanding of customer behaviour will help improve customer experience within any start-up business. Strategic decisions are then made based on fact instead of gutfeel and having this information your arsenal makes you more attractive to investors and keeps customers returning. We’re looking for an innovative start-up that can demonstrate how this knowledge will positively impact on their business.”

Start-ups are asked to consider an aspect of their business they would like testing. This could either be UX research, giving them a head start on understanding the needs of users or behavioural research to understand the customer decision making processes. The Research Helper team will match real people who fit your customer profile and gain valuable insights which previous start-up clients have used to secure investment and improve their customer experience. All services will be conducted remotely between the start-up and Research Helper team.

One start-up will win:

  • One day of preparation and planning, working together on the right questions to ask
  • Recruitment of five participants, profiled against the audience you are most interested in learning more about.  Research Helper even pay their incentives
  • One day of research, UX or behavioural
  • De-brief with the Research Helper team to help you make sense of the findings
  • One day of reporting back on the results of the research

Fill out the form here to enter stating in no more than 300 words your business mission and what you think Research Helper could help you achieve. Entries are now open, closing date to enter is the 1st May 2020.

Founded by Guy Redwood in 2001, SimpleUsability is a Leeds-based behavioural research and user experience consultancy, working with high-profile clients including McDonald’s, Coca Cola, ASDA,, Holland & Barrett, Morrisons, Coca-Cola, NHS, DWP and many others.

SimpleUsability inspires organisations to build better customer experiences, supporting clients to improve websites, apps and services, by providing an in-depth understanding of natural customer behaviour. In a world dominated by opinion, the business delivers professional recommendations based on evidence and facts.

Research Helper offers state of the art market research viewing facilities in central Leeds, plus respondent recruitment. This includes moderated in-depth interviews, UX research, focus groups and unmoderated research, including surveys and panels, all conducted remotely at this current time.

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