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About Us

The platform is a UK joint venture between media entrepreneur Bird Lovegod and web development firm Under2.Agency. Bird is a writer, artist, journalist, business person and ethicist. Under2.Agency just build brilliant websites.

A place to share what’s Good.

Mainstream social media is riddled with negativity making it impossible to avoid. EthicalMuch pre moderates every post and ensures it’s a place of good and light. Individuals, businesses, and charities can all share the good they do, and the good they see, and hear, and find, and experience.

A way to raise money for charity.

When members post a Good Deed on the site, a £3 donation is earned for Snowdrop Project, supporting survivors of slavery and human trafficking.

Where does the money come from?

The donations come from Good Deed Sponsors willing and able to sponsor Good Deeds and transform lives in this way. Without the kindness and generosity of business people, EthcialMuch would not exist. We believe in the power of business to do imense good in the World.

Now people of all ages can raise money for charity through acts of kindness posted on the platform. The kindness of everyday people becomes the hand of compassion and mercy in the World.

How are we funded?

We ask members to pay a small monthly membership fee. For individuals this is just £1 per month. Business membership starts at £5 per month. We don’t sell advertising or user data.

That’s enough for now. Thank you so much for reading, and if you decide to you can REGISTER and Join.If you have any questions can can email us, [email protected], or call Bird on 07535 670 581 and we’ll do our best to help. Thank you and bless you.